Following a strategic re-focusing of their business, this long established financial services company wished to communicate the changes with a new identity and a range of communications tools and promotional items. We developed a new name for the business and a fresh identity that conveyed the proactive and specific nature of the new business model. The toolset included a website, merchandise and annual report, stationery and signage for their offices. Thinkfarm also developed a template driven approach to the design and production of Numis' annual and interim reporting.