Thinkfarm created the brand name, identity, packaging, printed and digital communications components for a range of coffee products produced by the first African owned company to get its products directly onto the shelves of a British supermarket chain.

However, the Good African component of the branding carries further than just this first product released by our client, African entrepreneur, Andrew Rugasira. It encapsulates the principles that motivated his venture; providing Good African products to consumers good in terms of quality and good for Africa in that it generates sustainable wealth for the continent.